A strong Google Business Profile is the single most powerful asset a local business can have.
When a local resident or visiting tourist wants to find a coastal pub, book a table, hire a local service, or find a local activity ↠ they don't hunt for a business card or scroll through endless social media feeds..
They open Google on their mobile phone and search for a local business nearby.
Over 56% of all local calls, clicks, and direction requests happen directly inside the top 3 Google Map Pack. If you aren't in those top three spots, you're practically invisible.
Google's new AI search features actively pull data from complete, active profiles to recommend local experts to searchers. Missing information means AI tools skip your listing entirely.
Your profile is your digital front door. Nearly 53% of local customers look at a business's Google listing, photos, and reviews before they ever click through to a website, visit, book, or pick up the phone.
But most profiles are incomplete, outdated, or set up incorrectly ↠ leaving bookings, calls, footfall, and revenue on the table every single week.
This 24-point Local Visibility Scorecard will show you exactly where your profile stands and what's stopping you from showing up in the top results on Google Maps and Search ↠ and give you a clear action plan for what to fix first.